GreatCall launches dedicated personal emergency device

GreatCall announced this week the release of a mobile personal emergency response system (mPERS) device 5Star Responder, as well as an accompanying Instant Response iPhone app that offers similar functionality. The device is available for $49.99 at GreatCall’s website and will also be available at Walmart and Sears locations. Both the device and app require their own $14.99 month subscription.

The Responder features a single button which connects users to Certified Response Agents; the button can also directly contact 9-1-1. The agents can then use the device’s GPS to locate the user or offer additional help, including access to a personal profile that functions as a HIPAA compliant brief medical history for cases of emergency.

GreatCall first launched the 5Star service this past summer. GreatCall subscribers who use a Jitterbug J phone can add the 24/7 emergency service to their rate plan for an additional $14.99 per month. GreatCall acquired mPERS startup MobiWatch in November 2009; the all-stock deal for MobiWatch was valued at around $100,000, according to a regulatory filing. In addition, GreatCall launched its first iPhone app, MedCoach, this summer. The app includes medication lists and pharmacy listings.

The 5Star iPhone app offering is an interesting approach. At least one of the major PERS providers, Life Alert, has an iPhone app already, called Life Alert Mobile. Philips Lifeline hinted to MobiHealthNews recently that they are looking seriously at opportunities for mobile phones, too. Beginning of a trend, maybe?

“The 5Star Responder will revolutionize public safety,” stated GreatCall CEO David Inns in a press release. “No matter how serious the situation – even if it’s just to have one of our Response Agents stay on the line with you as you walk to your car late at night – you can be assured that we are there with you until your situation is resolved.”

Read the story here.

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